Business Week Online

NuttyBuddy: Bronze, Design Explorations

CREDIT: Dosun Shin, IDSA, Arizona State University
CLIENT: Milwaukee Brewers

The NuttyBuddy athletic protective device fits Little League players 10 and up as well as professional baseball players--all in a range of only four sizes. Rather than the upside down triangle shape of devices currently on the market, the NuttyBuddy is anatomically shaped to the human male, which provides never-before-seen levels of comfort while being able to withstand a baseball traveling at more than 100 mph. In addition, a "tail" passes between the legs to center the cup during activity and provide protection under the groin area. This patented product is currently being considered for purchase by athletic product manufacturers.

Data provided by IDSA

Business Week Online: NuttyBuddy Article


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Nutty Buddy Athletic Cup